Pulse™ Branding:
Bringing Brands to Life

Launching brands, revitalizing struggling brands or taking successful brands to new levels through customer relationship programs requires synergistic communications methodologies. One of those Open Roads methodologies is PULSE Branding™, a diagnostic designed to infuse your brands with life. From the brand physical to its fitness regimen, PULSE Branding™ will provide your brands with more meaning, memorability and heart among the people that matter most – your current and potential customers.

This proven process includes steps to evaluate and evolve brands including:

• State of brand evaluation
  
• Situation for brand evolution
  
• Determining unique brand identity
  
• Determining brand personality
  
• Positioning analysis
  
• Message direction
  
• Brand fitness regimen